Chocolate-covered caramels, packed in 6-count boxes, are a central product in Theo Chocolate’s confection offering. Fully redesigned as part of the overall brand refresh, the boxes were updated to better sit alongside the rest of the brands’ confection offerings, while also fitting neatly within the new brand look. A warm, rich color palette and playful, hand-drawn patterns speak to the confections’ artful and handmade nature, while metallic foil details catch the eye and ensure they’re gifting-ready. The playful colors and patterns carry over to photography and supporting marketing assets, used throughout emails, print collateral, and digital ads.