Theo Chocolate Holiday Collection
The Theo Chocolate Holiday Collection invites viewers to explore a whimsical, nostalgic, and delicious world. Inspired by the winter wonderlands found in snowglobes, each packaging illustration depicts a winter scene comprised of delicious ingredients - from candy cane forests to gingerbread villages and orange-bedecked trees. Other parts of the campaign bring these illustrations to life through animation, while photo and video assets aim to convey a sense of warmth, festiveness, and giftability.
Project Deliverables: collection style guide, product packaging, retail merchandising and displays signage, emails & digital paid promotional assets, photography, videography
Awards: Design Analytics Effectiveness Award Winner
Press: The Dieline: Theo Chocolate's Holiday Redesign Looks Like Christmas and Tastes Like Success
All images and videos property of Theo Chocolate.
Core Concept, Packaging Design, & Illustration
I produced the initial story concept, creative direction and style guide for the seasonal line, and design and illustration on the following product packaging:
Peppermint Crunch 70% Dark Chocolate Bar, Gingerbread Spice 45% Milk Chocolate Bar, Cranberry Orange 70% Dark Chocolate Bar, Peppermint Drinking Chocolate, ‘Tis the Season Confection Collection, Milk & Cookes 45% Milk Chocolate* (*collaboration)
Photo and Video
Art direction, prop and set design, shoot management, some post-production
Digital Campaign Assets
Paid promotional media for search and social, and emails. A small sample set of the overall campaign is shown here.
Retail Displays
Bespoke signage and hanging displays converted the Flagship Store into a winter wonderland.
