Theo Chocolate Singles
Theo Chocolate’s newest product line features individually-wrapped chocolate squares topped with a dusting of salt for a perfectly crunchy finish. Available in a multipack pouch, they’re the perfect chocolate treat for on-the-go. Flavors include classic combinations like Sweet & Salty and Vanilla Crunch in 55% dark chocolate.
Project Deliverables: product line identity | packaging design | style guide & asset toolkit | campaign creative including emails, paid promotional digital ads, & ecommerce assets | video & on-pack photography
All images and videos property of Theo Chocolate.
What I did:
Creative Direction & Style Guide:
I developed the product identity creative direction and established a distinct visual language that still fit into Theo’s existing product architecture. The product line style guide articulates defining features of the line, from front-of-pack photography to color, illustration assets, and key copy.
Packaging Design:
I created packaging layouts for individually wrapped pieces and multi-serve pouches, incorporating photography, illustration, and type.
Digital Campaign Assets:
I collaborated closely with Theo’s Marketing team to develop narratives for a comprehensive integrated marketing campaign to support the product launch. I also developed some final assets, including emails, paid promotional ads, and a short product video & animation piece which I concepted, storyboarded, and produced.
