Theo Chocolate Evergreen Digital Ads
An evergreen campaign designed to increase brand awareness for the chocolate company’s bestselling product line.
Project Deliverables: A set of 3 unique digital ads, iterated across multiple formats for deployment on a variety of digital channels
What I did: Concepting and storyboards, art direction, photography, design, animation, creation of digital ads
All images and videos property of Theo Chocolate.
After identifying key features of top-selling products, and with previous campaign performance data in mind, I began concepting and storyboarding for three individual ad sets.
In keeping with the core brand’s style guide and toolkits, I utilized bright colors, bold typography, playful illustrations, and succinct, quippy copy. Photography art direction and food styling was also designed to dovetail with the core brand’s existing photo & video assets.
The final result: a set of 3 of digital paid promotional ads that ran across multiple platforms.
Multiple size iterations were created for each ad set; for the sake of brevity, I’ve shown only one of each concept here.
Stop motion animation allowed for lively pacing and snappy motion graphics that contributed to the bright and playful tone.
Each ad aimed to convey the campaign communication objectives and key attributes of each product in a simple yet eye-catching manner.
