Haiku Bags
Haiku makes functional accessories and bags that ready for the outdoors, the city, and everywhere in between.
Project Deliverables: original art and repeating patterns for textiles; print and digital marketing assets
What I did: Designed original repeating textiles patterns for Fall season, collaborating with product designers and iterating based on feedback to convey the seasonal collection look/feel; designed a variety of printed catalogs, signage, business cards, digital ads, social, and email assets for the brand
Wildflower Print
Inspired by the expansive alpine fields of Washington and Oregon, I used watercolor to juxtapose density and openness. I tried to capture the sense of light and washy purple tones seen in the Pacific Northwest’s high alpine wildflower fields.
The interior print shown here was created as an “evergreen” print for Haiku, used on their bag linings across seasons and collection.
Marketing assets include emails, business cards, catalog layout design, and more.
