Detours Bike Bags
Detours makes bike bags for the urban cyclist, featuring vibrant prints and colors on their products.
Project Deliverables: original art and repeating patterns for textiles, digital brand assets, signage, art direction for photography
What I did: Designed original repeating textiles patterns for two seasons of Detours bags; designed a variety of printed packaging, catalogs, signage, digital ads, social, and email assets for the brand; art direction for photography.
The Radish and Dahlia prints, which were created using watercolor and pen & ink, celebrate the vibrance and bounty of Northwest flora & fauna.
The Coffee print uses a restrained color palette and monoweight linework in a botanical pattern inspired by Seattle’s favorite beverage.
Marketing assets include print and digital ads, hangtags, catalog layout design, photo art direction, and more.
